Mission

Technology nobody understands, can use or loves is not worth much.

Technology innovations and new business ventures are moving faster than ever — yet the consequences for people, economies and environments are unclear. Design is what turns a capability into something people can understand, use and want.

The position

Designing for real innovation starts and ends with people — not technology.

Engineering‑First→People‑First
Technology‑First→Experience‑First

Why we do it

Innovation is about people.

We empower and inspire creatives to reach their full potential.

We believe in the power of creativity to drive positive change for people, business, science and the planet through innovation.

Ignite creativity to drive innovation with positive impact.

The host

Sebastian Gier has been interviewing thought leaders for over 10 years.

Recording the Designdrives interview with Shiva Jaini in Hyderabad
Hyderabad, India — Designdrives episode 25 with Shiva Jaini.
Sebastian Gier on stage with Don Norman at DDX San Diego
DDX 2026 — San Diego, USA. On stage with Don Norman.

Since the first episode — hosting community discussions around the world on the future of digital innovation, and asking the people building it what they actually think.

He founded DDX so designers and the people building digital innovation could exchange what they know and grow their impact together.

It started with a podcast and a microphone in Hyderabad: an interview series with design and product leaders, recorded wherever the next conversation happened to be. The questions kept outgrowing the format, so the conversations moved into a room. Today he runs DDX out of Munich, hosts every edition on stage himself, and spends the rest of the year on the phone with the people who will be on it next.

What people say

Praised by global design leaders.

Chris Livaudis
Chris LivaudisExecutive Director, IDSA — Industrial Designers Society of America
“Sebastian displays a selfless propensity to dedicate a tremendous amount of personal resources towards connecting people across industry, and creating pathways for members of the design community to become better designers.”
Shiva Jaini
Shiva JainiUX Design Manager, Google
“Pouring his heart and soul into DDX, Sebastian is enabling sharing of a wealth of knowledge and learnings from design industry’s top leaders across sectors. He has created a platform that inspires the next generation of designers and uplevels conversations around design’s value and impact.”
Pedro Gommes
Pedro GommesFounder & Creative Director, Possibility™
“Tackling complex topics that range a wide variety of expertise, Sebastian’s events and content are a key element to push the design community to evolve, both in the educational and professional sectors. I look forward to continuing to learn from his design thought leadership.”

The format

Designed to level you up.

01 — Intimate by design
A room, not a hall. On purpose.

We intentionally keep every edition small enough for real conversations, not conference chaos.

02 — Curated, not crowded
Handpicked for substance and story.

World-class speakers chosen for what they have actually built. No sales pitches, no fluff.

03 — Built for connection
You will meet the right people.

From guided networking to interactive sessions, every detail is crafted so the room works for you.

The loop

Think. Innovate. Repeat.

What does impact mean?

Four places where design lands.

Creatives play a pivotal role in driving innovation and fostering positive change in the world.

01

People
& Society

Increasing well-being, positive behaviour, ease of use, delight, health and overall satisfaction.

Design to improve people’s health, behaviour and life.

02

Business
& Growth

Supporting outcomes that foster business growth and product KPIs, which improve economic and job market conditions.

Design to accelerate growth and economy.

03

Science
& Technology

Exploring new technologies, balancing risks and benefits, and supporting science in shaping future use cases.

Design to foster technology and science progress and adoption.

04

Planet
& Sustainability

Improving the planet by driving innovations that make businesses more sustainable and support the environment.

Design to reduce negative impact on the planet through humanity.

Design + X

The world is more designable than ever.

Design is an accelerator. It turns innovation potential into innovation impact by teaming up with subject matter experts.

Past editions

Munich has hosted DDX every May since 2024. The last one was DDX Munich 2026 — 350 guests at Microsoft Deutschland, with speakers from BMW, adidas, SAP, Figma, Miro and DeepL.

At the DDX photo wall
A guest between sessions
Guests at the entrance
A speaker presenting to the room
Rows of white chairs, filling up
A panel at San Diego Design Week
A handshake in the crowd
The audience, mid-applause
A conversation outdoors
A presentation in a modern building
Two guests in conversation
The speaker board
In the lobby

DDX in the press

“Designers, strategists and diverse thinkers come together to bridge the gap between groundbreaking tech and the heart of what truly matters: people.”
Paqui Lizana
Forbes Paqui Lizana — Global Head of Technology Strategy, IKEA

The 2026–27 tour

Seven cities. One community.

Tokyo
Fri, 12 Feb 2027
Tickets →