We are thrilled to announce our EP59 featuring [Fabrice Pöhlmann](https://www.fabrice-poehlmann.de/), Founder and CEO at [HelloDesign](https://www.hellodesign.de/)
With [Fabrice](https://www.fabrice-poehlmann.de/), talk about why, how, and what to focus on behavior design principles and how he's now implementing these principles to any kind of project.
We also discuss how to use behavior design to drive business goals and actually get stakeholders motivated to use gamification in order to drive business KPIs.
Further, we dig into a specific project where he actually had the chance to use gamification for making health content accessible to the generations.
During the episode we explore:
- How do design with gamification in mind
- How to design for behavior
- How you can infuse behavior design in any project
- How to start a design agency and grow it
- How to understand the relationship between target group and choosing the right content & UX strategy
Thanks a lot for your time and for learning F[abrice](mailto:fabrice@hellodesign.de)!
Fabrice Pöhlmann
[Fabrice Pöhlmann](https://www.fabrice-poehlmann.de/) has been teaming up with creative agencies and start-ups to create sticky brands, converting websites and lovely digital products for almost a decade.
Today He’s the Founder and CEO at [HelloDesign](https://www.hellodesign.de/) besides this he’s also a Lecturer for Design Thinking at [Hochschule Fresenius](https://www.hs-fresenius.com/) in Germany.
In his role as CEO of [HelloDesign](https://www.hellodesign.de/), he helps organizations combine behavioral science and design thinking to develop products that help their users live happier and healthier lives.
Here are some recent website projects that he had involved in,
User Research: [Studio Sasch](https://www.studiosasch.de/)
Information Architecure: [Reinhard Ernst Museum](https://www.museum-reinhard-ernst.de/en/)
UX & UI Design: [Pure Perfection ](https://pureperfection.com/)| Award Winning Aesthetic & Skincare Clinic
He was the Keynote Speaker at [Hochschule Darmstadt](https://h-da.de/) / [Code University Berlin](https://code.berlin/en/) / [Product Camp 2020.](https://medium.com/distant-horizons/product-camp-2020-5944ac8913c1)
