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Kevin Bethune — Driving business innovation and impact

This time we had the great opportunity to speak to Kevin Bethune - Founder & Chief Creative Officer at dreams • design + life Chair of the Design Management Institute Board of Directors, and Author at the The MIT Press - as he is writing a book on the intersection of design and business.

Kevin Bethune

This time we had the great opportunity to speak to Kevin Bethune - Founder & Chief Creative Officer at dreams • design + life Chair of the Design Management Institute Board of Directors, and Author at the The MIT Press - as he is writing a book on the intersection of design and business.

Kevin started as a designer at Nike and later on worked as a VP of Strategic Design at Boston Consulting Group (BCG) Digital Ventures. Further Kevin gave a TEDx talk on the “4 superpowers of design” which we can highly recommend.

With Kevin, we chat on the intersection of business and design.

Why "business language and communications" skills are key to build strong partnerships to push an idea forward?

Why designers should think more about ethics, sustainability, diversity and inclusion? And how to approach it?

Kevin explains and gives insights into how designers can shape businesses - especially in uncertain times like these.

Thanks a ton for the time Kevin - it was great learning from you!

0 Likes Next #45 | Matt Wallaert | Driving behaviour outcomes Product StrategySebastian GierFebruary 22, 2021design, productdesign, interaction design, designstrategy, uxdesign, ux, uidesign, digital products info@designdrives.org Hours Episodes

Designdrives episode 46, recorded for the podcast that DDX grew out of.

Read it. Then come argue about it.

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