In EP56 we have the chance to learn from [Margot Bloomstein](https://www.linkedin.com/in/mbloomstein/), author of [Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap (2021)](https://www.amazon.com/Trustworthy-Smartest-Brands-Cynicism-Bridge/dp/1989603920) and [Content Strategy at Work (2012)](https://www.amazon.com/Content-Strategy-Work-Real-world-Interactive/dp/0123919223).
She is the principal of [Appropriate, Inc.](https://appropriateinc.com/), a brand and content strategy consultancy based in Boston.
With Margot chat about the driving content design and strategy.
During the episode we explore:
- The three-legged stool of content design.
- How to collaborate with stakeholders in content design.
- The upside of shared ownership to push ideas forward.
- Synergies of digital content and product design.
- Challenges of aligning Brand and Content Strategy
- Choosing the channel for content is key.
- Quality over quantity in marketing
Thanks a lot for your time and for learning Margot!
Margot Bloomstein
[Margot Bloomstein](https://www.linkedin.com/in/mbloomstein/) is the author of [Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap (2021)](https://www.amazon.com/Trustworthy-Smartest-Brands-Cynicism-Bridge/dp/1989603920) and [Content Strategy at Work (2012). ](https://www.amazon.com/Content-Strategy-Work-Real-world-Interactive/dp/0123919223)
As a speaker and strategic adviser, she has worked with marketing teams in a range of organizations over the past two decades.
The creator of [BrandSort](http://cards.appropriateinc.com/), she developed the popular message architecture-driven approach to content strategy.
Margot teaches in the content strategy graduate program at [FH Joanneum University in Graz, Austria](https://www.fh-joanneum.at/en/), and lectures around the world about brand-driven content strategy and designing for trust.
