Founder
Sebastian Gier
DDX
Interviewing design and innovation leaders, and on stage at every edition.
Friday, 20 November 2026 · London, United Kingdom
Where design & innovation leaders meet.
£190 Early BirdLimited — going fast
local time
100
Guests
10+
Speakers
2
Panels
1
Workshop
0
Conferences hosted
0
Attendees hosted
0
Global chapters
0
Sold out, every time
0
Podcast episodes
0
Running since
People from these companies joined DDX globally
Until doors open
More than a conference
A whole day, designed around you.
From the first coffee to the conversations after the final session, every hour is planned — and the gaps between them are planned too.
The day
A day designed for you.
From the first coffee to the conversations after the final session, every part of it is built around ideas, connections and experiences.
The line-up
A track record of bringing together the greatest minds.
More speakers are announced in the run-up to the day.
The running order
How the day runs.
- 09.30
Amit Patel, Founder, Experience HausHow to interrogate an idea before anyone builds it.Workshop: Think Before You Build
- 10.30DscoutProduct, design and research leaders over brunch at Qube Shoreditch.AI Innovation Brunch & Meet
- 11.30Time to get from the brunch to the conference spaceBuffer
- 12.00Doors & arrival
- 12.30
Sebastian Gier, Founder, DDX · ex-BMW Design LeadWhere the industry stands, and what the interviews have been saying.Welcome & Industry Insights - 13.00
Clive Grinyer, Author of Redesigning Thinking, Co-founder, Now+NextIn the age of AI, we will all be designers. Service design thinking is already redesigning whole organisations.Keynote: Design Intelligence - 13.30
Nick Hilton, Director, Customer Expansion, Fable (moderator); Kimberley Bottomley, Senior Product Design & Research Manager, B&Q; Kate Bordwell, Senior Research Lead, Lloyds Banking Group; Verónica Urzúa, UX Research, Wise — Why accessibility belongs in everyday practice rather than a final check before launch — and what it opens up when it does.Panel: Designing for Everyone: How Accessibility Fuels Innovation
- 14.00
#1 Dscout; Details to be announced#2 Luis Klefsjö, Head of Product Design, YLD; If AI means everyone can design, what is the designer for? The hard part of the work has moved to judgement.#3 Huge; Details to be announcedCoffee Break & Table Talks - 14.30
Amit Patel, Founder, Experience Haus; Dedun Oyenuga, UX Consultant, Microsoft; Divya Dinesh Kavungal, Details to be announced; Abhishek Jain, Founder, UXness · ex-Meta — When AI can make anything, what is a designer’s judgment actually worth?The panel asks whether the role has changed or only the tools — and what that leaves for UX research, where evidence about real people is the one part AI cannot invent.
- Has the role of the designer fundamentally changed, or just the tools — and which parts of design are actually dead?
- What does design leadership look like when the tools move faster than the teams, and how do you protect the time to experiment?
- What should we refuse to hand over to AI — and who owns it when AI gets it wrong?
- What does it mean to design with intention in an environment built for speed?
- 15.00
Kristie J. Fisher, Sr. Director of Research, PlayStation StudiosHow UX research works in AAA game development, and the problem of quantifying fun.Talk: Introduction to Games User Research - 15.30#1 Robyn Kelly, Senior Enterprise Sales Executive, Fable; Are we designing for real people in an AI-first world?#2 Kate Bordwell, Senior Research Lead, Lloyds Banking Group; Details to be announced#3 Verónica Urzúa, UX Research, Wise; Details to be announcedCoffee Break & Table Talks
- 16.00
Christa Keizer, Senior User Researcher, MicrosoftNeurodivergent users often notice where a product’s friction lies before anyone else does.Neurodivergent users, including people with ADHD, autism, and dyslexia, often notice where a product’s friction lies before anyone else does. In this practical session, researchers, designers, and product strategists will learn how to design and run user research that includes neurodivergent participants. We’ll cover what neurodiversity means for research practice, the design features that matter most — customizable interfaces, clear navigation, personalized notifications — and hands-on methods for conducting inclusive research.
- 16.35Wrap-up & outlook
- 5.30 PMDrinks nearby for anyone who fancies it. Nothing booked, no agenda.Unofficial After-Event Gathering
Provisional. Speakers and sessions are still being confirmed — the full programme follows closer to the day.
Exclusive innovation & design leadership event
Product and design leaders exchange on the future of digital innovation.
Every edition is capped, so you leave having met the people you came for.
Two minutes
The DDX experience.
What a day actually looks like — the talks, the table talks, the people.
DDX in the press
“Designers, strategists and diverse thinkers come together to bridge the gap between groundbreaking tech and the heart of what truly matters: people.”
Paqui Lizana — Global Head of Technology Strategy, IKEA
What people posted afterwards
Straight from the feed.
Unprompted, from the people who were in the room.
Theme 2026
The inflection point.
The year the tools stopped being the story and the judgement started being the job.
Three tracks
Built around why you came.
The same three tracks in every city, so you can shape the day around what you actually need.
01 — Leadership & communication
Grow yourself and learn to lead new paths.
Keynotes and panels on leading design and product teams through change.
02 — Methodologies & process
Solve problems in a better and faster way.
Hands-on break-outs on research, process and the tooling that actually sticks.
03 — Inspiration & case studies
Discover destinations of innovation.
Work from global brands, growing startups and innovative consultancies.
Tickets going fast 🔥
Secure your spot.
- Connect with peers and innovation experts
- Food, coffee and drinks throughout the day
- Talks, workshops and roundtables by invited speakers
Every DDX edition so far has sold out. Seats are capped on purpose.
Who runs the day
The team behind the event.
Co‑host
Amit Patel
Founder, Experience Haus
Runs the design studio and school behind Experience Haus in Shoreditch, and hosts the London day on stage.
Operations
Erëza Rexhepi
DDX
Everything from the badge in your hand to the room you walk into.
Questions
Before you book.
What is DDX London?
DDX London is a one-day conference on UX, product design, AI and digital innovation, held on Friday, 20 November 2026 at Museum of the Home in London, United Kingdom. It is one edition of the global DDX series, run by FastForward Global GmbH.
When and where does DDX London take place?
DDX London takes place on Friday, 20 November 2026 at Museum of the Home, 136 Kingsland Road, London E2 8EA. Doors open at 12.00 and the programme runs into the early evening.
Who should attend DDX London?
DDX is built for UX and product designers, product managers and strategists, researchers, innovation professionals, design leaders and founders. Across editions, 53% of guests are senior or manager level, and juniors and students are kept in the mix on purpose.
How much is a ticket for DDX London, and what does it include?
Tickets for DDX London start at £190, and a ticket covers every talk, panel, workshop and table talk, plus food, coffee and drinks throughout the day. Prices rise in stages, so booking earlier costs less.
What language is the conference in?
English. Every talk, session and workshop at DDX is held in English.
Do tickets for DDX London sell out?
Every DDX edition so far has sold out. London is capped at 100 guests. The cap is deliberate: the size of the room is what makes the conversations work, so seats are limited rather than scaled up.
Can I get a refund, or pass my ticket to a colleague?
Tickets are not refundable, but they are transferable. Write to office@fastforward.global with the booking details and the name of the person taking your place, and we will move the ticket over.
Where do I pick up my badge?
At the registration desk in the lobby of Museum of the Home, on the day of the event. Bring the booking confirmation; there is nothing to print in advance.
Is there an age requirement?
No. The programme and the setting suit any age, and students are part of the room by design.
Can I apply to speak at DDX London?
Yes, and applications are open year-round. Submit your topic and a short outline at ddxconference.com/speak, or write to office@fastforward.global. A talk is 20 minutes on stage plus 10 minutes of questions; panels run 45 minutes, workshops 60 and table talks 30.
How can my company partner with DDX?
Partnership runs from booths and branding to hosting a table talk. The formats and what each one includes are at ddxconference.com/partner, or write to office@fastforward.global.
Can I volunteer at DDX?
Yes. Volunteers help run the day and attend the programme. Apply at ddxconference.com/join-volunteer or write to office@fastforward.global.
Venue
Museum of the Home
136 Kingsland Road, London E2 8EA
Open in maps →
© OpenStreetMap contributors
- Overground
- Hoxton, directly opposite the Geffrye Street entrance. Step-free from the platforms.
- Bus
- 149, 242, 243 and 394 stop on Kingsland Road, at “Hoxton Station / Museum of the Home”.
- Tube
- Old Street (Northern line) is the nearest, about a 20-minute walk.
- By car
- No visitor parking. Blue Badge bays are beside the central gates on Kingsland Road.
The 2026–27 tour
